Event Schedule

8:00 – 9:00 — Registration, Breakfast, Networking

9:00 – 9:10 — Welcome

9:10 – 9:45 — A Look Inside Little Caesars Digital Pizza Portal given by Ed Gleich, Chief Innovation Officer at Little Caesars Pizza

9:45 – 10:30 — A Notch Above: Adeptly Managing Communications in the Era of Leaks and Breaches given by Claudia Rast & Jen Dukarski of Butzel Long

10:45 – 11:30 — Real AI, Real Results: An Always-On Approach to 1:1 Engagement given by Shoel Perelman, Vice President of Product Management at Pega Marketing

11:30 – 12:15 — Content Presentation (Title TBD) given by Dave Quisenberry, Principle Consultant – Global Automotive and CPG at Mackevision, part of Accenture Interactive

12:15 – 1 — Lunch (included)

1 – 1:45 — Beyond Segmentation: Developing Personalized Engagements That Demonstrate Value given by Brandon Rozelle, Vice President — Solution Strategy at Rightpoint

1:45 – 2:30 — When There’s No Blueprint (Or The Old One Isn’t Working) given by Anika Brown, Head of Marketing and Sales at GoRide Health, Powered by Ford

2:45 – 3:45 — Panel: Detroit Marketing Mindshare featuring Kailey Poort of the Downtown Detroit Partnership, Kari Shimmel of Campbell Ewald, Nicole Hudson of Inbound Lead Solutions, and John Policicchio of MotorCity

4 – 4:45 — Marketing in the Age of Assistance given by Michael Lorenc, Head of Industry – Ticketing, Sports & Live Events at Google

4:45 – 5 — Closing Remarks